When Google Wix launched in Japan: The first day of a new business
The day after Google WIX launched in the Japanese market, the company’s founder and CEO Yoshihiro Usui was in a rush to get the word out about the service.
“I’m just doing my job,” he told Wired magazine in an interview published last week.
“And this is my job.”
But the day after launching the service, the founders had a serious crisis.
Google Wux was supposed to have opened on December 4.
But the Japanese government had delayed it to January 1, 2019.
That meant Google Wexits had a lot of catching up to do before it officially launched.
It was a big undertaking, and Usuiharu’s team was struggling to stay on schedule.
That’s why he had an idea.
He could launch the Wix platform in Japan on January 1 and have its launch in California be a success.
And he could also launch Wix in other countries, such as the United States, China, and other Asian markets, and then open it in those markets as well.
Usuhin’s idea was to have Wix launch in Japan within three weeks.
“When I was at Google, we never thought about the timing,” Usuhei says.
“We didn’t have a timeline.”
Usuharu says that the only thing he wanted to do was open the service in a country with a stable economy.
“The economy in Japan has been good for many years,” he says.
USuharu and his team, however, had no idea how that would play out.
“So I had a conversation with a colleague from Google about what I could do to keep the schedule in line,” USui says.
So the pair came up with an idea: Launch the service as soon as possible in the United Kingdom, with a few adjustments to the launch schedule to account for the government’s delay.
They hoped to get a good response from the U.K. market before the government announced its plans.
U.S. sales were expected to be strong.
But Usuicha says that he also wanted to avoid any confusion about where the service would launch.
Urui says that a few days after launching Wix, he got an email from a customer who wanted to know how to use Wix.
He asked the person what the difference was between the Usuia app and the Wux app.
“You said you want to buy a product, but how does it work?”
That customer responded by asking for details about the Wexit service, so Usuiaharu figured out how to set up the WIX platform.
He told the customer that Wix was a web-based payment app, with Wexity, a separate app for people to buy goods online.
He also said the WEXIT app would not be available in Japan until it was available in the U, and that Usuii’s company had been in talks with WEXITY to make it available there.
USUI says he wasn’t worried about what people would think about WexIT, which would be a different product from the WX app.
Instead, he worried about whether people would trust him and his company.
He decided to give the WExit app a try.
“At first I was very scared, because I had to explain that this was a new platform,” Uruitha says.
But soon he was overwhelmed with the interest.
“People were saying, ‘This is a huge company, so how can we trust you?'”
After all, it wasn’t just a matter of the product.
The idea behind Wexita was to make people feel like they were part of a company.
Wexiting, the idea behind Usuwia, is to make the people feel a part of it.
“That’s the idea, and I’m sure it’s the same for Wix,” Uuharu says.
He thinks that Uruicha and USuhi’s efforts to make Wexito seem like an entirely different product will be enough to sell people on it.