When will Nordstrom start selling domain registrations?
When will the Nordstrom brand officially launch domain registrations in 2018?
The world’s biggest online retailer is finally taking its domain registration business online, and it’s taking a few extra steps to ensure that customers can access the company’s best-known brands in a new way.
On Thursday, Nordstrom announced a new website that will be powered by a “universal registration tool,” a feature that allows users to register their domain with the company for free.
Nordstrom said it plans to launch the registration tool later this year, with a rollout planned for spring 2019.
While it’s not yet clear what the company plans to do with its existing domain registry, one thing is clear: It’s a pretty big deal for a retailer that has struggled for years to compete with the online giant Amazon, whose services have become increasingly popular and profitable.
The domain registration tool is part of a larger shift to more personalized marketing that’s driven by Nordstrom’s own growing loyalty programs.
Last year, the company announced a massive overhaul of its customer experience to focus more on personalization.
The new website, launched on Thursday, will include a personalized version of Nordstrom.com that will include information on how customers can sign up for the service and how to access it.
Users will also be able to see how many items they have already purchased and what’s available to purchase in the store.
The goal is to make the site a more personalized experience, said company vice president of customer experiences Matt Brinkmann.
“We are looking to make it the best place to find and shop for everything,” he said.
In addition to the new website and personalized portal, Nordheim is also taking steps to make sure customers can easily find and purchase merchandise from its stores and other online destinations.
Users will be able access the brand’s online store, which has a new design and is a more “digital” experience, by searching for it and clicking on “Shop Now.”
Customers can then click on a specific product to see all of its details.
The store is still in beta, but it’s a step in the right direction, Brinkman said.
“When we introduced the new portal, it was just a way for us to get into the game and to build up our loyalty program, which is one of our core services,” he added.
“We really want to make that experience even better.”
While the brand still has to take steps to keep up with Amazon’s massive growth, Brinksmann said the changes were a step forward.
“I think that the change of the portal, and our focus on customer experience and how we connect with our customers, is a big step,” he told Mashable.
“It really is, in my opinion, the right thing to do.
I think it’s really important to bring the experience that we want customers to have to our products and to our stores and to everything else.”
For now, Nordstraks domain registration site is available only to Nordstrom members and those with a valid Nordstrom e-mail address, and Brinkmeier said the company is looking to expand the site to include the wider online market as well.
“There’s going to be a lot more [people] that want to sign up,” he explained.
“But we’re looking at all of the options and making sure we have the best experience for the customers.”
As for the future of Nordstrakstopper.com, Briskmann said that the site will be updated to make changes to the existing site to make more of an online experience.
“The site is still very much in beta,” he noted.